Bob Rupczynski has served at the Vice President of Media, Data and CRM at Kraft Heinz Company. Bob was responsible for reinventing Kraft’s marketing capability and consumer communications in the age of media, data and digital disruption. He joined Kraft in this role in September 2012. Bob lead the evolution of Kraft's marketing tools to enable consumer-tailored, real-time communications and precision marketing. He was responsible for spearheading the strategy that allows the brand to connect more closely to its consumers by creating and delivering more relevant content, in the right context, at the right time.
Recently, Mondelez International recruited Bob as VP, to lead global media and digital.