Most people refer to him as "The Pond Guy." Greg is the Founder and CEO of Aquascape Inc., the leading manufacturer in the rapidly emerging water gardening market. Since its inception in 1991, Aquascape, Inc. has experienced incredible growth, appearing on Inc Magazine’s list of 500 Fastest-Growing, Privately-Held Companies in North America 4 years in a row (1999-2002).

Greg has conducted seminars nationwide for contractors, retailers, and distributors. He wrote "The Pond Guy on Marketing," and his company has produced numerous publications for contractors, retailers, and consumers. He has appeared on HGTV and has been quoted in numerous industry publications, including Lawn & Landscape, Today’s Garden Center, Irrigation & Green Industry News, Landscape Management, Nursery Retailer, in addition to several Chicagoland publications.